Jaipur is the biggest urban settlement after New Delhi, in North India, just 250 kms from the latter and 240 kms from Agra, forms the most chosen tourism golden triangle for Delhi, Agra and Jaipur. It is the bustling capital city and business center with all the trappings of a modern metropolis and an old age charm that never fails to surprise a tourist.
RIICO earmarked a land parcel of 42 acres for the development of an exhibition cum convention center to position Jaipur as a Meeting, Incentives, conference and exhibition tourism hub of the Northern India, in the Sitapura industrial area, just off the NH12, 5 kms from the international airport and 16 kms from the city center. The surroundings being the small scale non-polluting industries, institutes and IT offices, provides an opportunity to showcase the product rite at point of its research, development and innovation, and the site being in the suburbs with lesser traffic and pollution and a 45m wide approach road, makes it ideal for a development on such a large scale, expecting to see a footfall of lakhs of people daily, once completed.
The project being developed in a public private partnership model came with a huge brief, development parameters and phasing. The project houses an exhibition area of 2.5 lakh sqft. in 2 big halls with column less spans of upto 200 feet. Almost 25000 sqft. convention areas, in the first phase with a business hotel- 4 star property, another 5 star hotel, auditoriums, high street retail, commercial, office areas, entertainment areas, food court and a dedicated parking block in the coming phases. The parking block could be pushed into the last phase due to the abundant size of the site, and availability of the free space. Addressing such a huge footfall and variety of spatial quality and utility requirements, a detailed, non-intersecting guest and service circulation is derived for both pedestrian and vehicular movement for efficient flow on site, a necessity in a project of such scale. The hub is visioned to be a landmark for exhibitions and conventions for national and international events, also a weekend shopping and entertainment getaway for the city dwellers.